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Sandy’s Marketing 2.0 Blog
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Facebook Social Media GroupSandy Carter, IBM Vice President (author of The New Language of Business: SOA and Web 2.0, and winner of over 20 Marketing Awards) shares her perspective on next generation marketing techniques that address the complexities of today’s business world.Click Here To Visit The Social Media Group |
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| The New Language of Marketing 2.0 How to Use ANGELS to Energize Your Market |
Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability. |
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| New Language of Business, The: SOA & Web 2.0 |
Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most. |
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