Digital tip of the week – Are you aware of who’s talking about you or your company in Social Networks? Measure it!
There are several free tools that can help you track the mentions of you or your brand in Social Networks. One of them is Social Mention, a social media search and analysis platform that allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.
The tool tracks the strength of your brand (likelihood that your brand is discussed in social media), sentiment (ratio of mentions that are positive to those that are negative), passion (likelihood that individuals talking about your brand will do so repeatedly) and reach (measure of the range of influence.
One of the things that I have noticed here in New Zealand is that a lot of brands are not being talked about on Social Media. The surprising thing is that some of the major brands I have researched are only mentioned if they initiate the conversation.
If people aren’t talking about your brand, then the next best thing to study is what is being said about your competition. Again, in New Zealand this is also really limited.
How do you get people to talk about your company online? Maybe businesses need to treat Social Media as a formal communications channel? If customers know that they will get a speedy response through Social Media, then maybe there will be more discussion about a brand.
Your thoughts Sandy?