The New Language of Business by Sandy Carter

The New Language of Business: SOA & Web 2.0
By Sandy Carter
ISBN: 013195654X
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•Based on the collective feedback from industry leaders at organizations of all sizes, in over 50 countries
•Learn why SOA was unanimously the best way to address today’s challenges
•Leverage the roadmap and proven best practices learned in the field by the IBM SOA community
•Discover what flex-pons-ive* is and why it is becoming table stakes in today’s market

It has always been very difficult to build profitable growth and far more difficult to sustain it. But in today’s environment, it is required and innovatively gaining business flexibility to grow your business is the focus of The New Language of Business: SOA and Web 2.0 authored by Sandy Carter, Vice President of IBM’s SOA and WebSphere strategy.
Becoming flex-pons-ive* will become a key success factor. Flex-pons-ive* is the description of a company that responds with lightning speed and agility to rapidly changing business needs leveraging the new language of business.

A flex-pons-ive* business is about business effectiveness enabled by thoughtful, well-designed investments in IT focused on business models and processes. Companies that go down that path show, on average, significantly better business results than their peers.

“It’s easy to pay lip service to the concept of business/IT alignment, but in The New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. I’d recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs.” Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC

“Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading.” Carol Baroudi, Co-author Service Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group.

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Read Responses to “The New Language Of Business”

http://www.ebizq.net/hot_topics/soa/features/7780.html
http://andypiper.wordpress.com/2007/02/28/soa-meets-web-20/
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http://www.forbes.com/businesswire/feeds/businesswire/2007/02/27/businesswire20070227006130r1.html
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