Books and Publications by Sandy Carter

Get Bold
Creating a Bold Social Business AGENDA
ISBN-10: 0132618311
ISBN-13: 9780132618311
PRE-ORDER NOW!Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?Get Bold offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using the author’s “AGENDA” you can boldly take your business forward:°Attract and engage customers with exceptional brand experiences and personalized interactions across touch points.
°Achieve targeted savings and increased revenue.
°Improve customer insight.
°Outpace your competition and accelerate growth.The author provides lessons on doing it both right and wrong so you gain valuable perspective on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and case studies.READ MORE

The New Language of
Marketing 2.0
How to Use ANGELS to Energize Your Market
By Sandy Carter
ISBN: 0137142491
Available Now
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Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results

Today, marketers have an array of radically new Web 2.0-based techniques at their disposal. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools – and using them to maximize revenue and profitability.

Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself.

Includes information, case studies, and working examples for next generation marketing strategies.

The New Language of Business: SOA & Web 2.0
By Sandy Carter
ISBN: 013195654X
Available Now
CLICK HERE TO ORDER!•Based on the collective feedback from industry leaders at organizations of all sizes, in over 50 countries
•Learn why SOA was unanimously the best way to address today’s challenges
•Leverage the roadmap and proven best practices learned in the field by the IBM SOA community
•Discover what flex-pons-ive* is and why it is becoming table stakes in today’s market

It has always been very difficult to build profitable growth and far more difficult to sustain it. But in today’s environment, it is required and innovatively gaining business flexibility to grow your business is the focus of The New Language of Business: SOA and Web 2.0 authored by Sandy Carter, Vice President of IBM’s SOA and WebSphere strategy.
Becoming flex-pons-ive* will become a key success factor. Flex-pons-ive* is the description of a company that responds with lightning speed and agility to rapidly changing business needs leveraging the new language of business.

A flex-pons-ive* business is about business effectiveness enabled by thoughtful, well-designed investments in IT focused on business models and processes. Companies that go down that path show, on average, significantly better business results than their peers.