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Hi, I'm Sandy Carter and welcome to my web site. Here you can find links to my books, blog, biography and many ongoing projects in the world of Social Business and beyond. These are exciting times for Social Media and Social Business as well as in both my personal and professional life. This is also the place I will be posting news about speaking engagements and newest publications. Please read and enjoy. Sandy. |
Happy Monday! I hope you all had a great Father’s day! Here’s Sogeti telling their Social Business story! Filed under: adoption, best, BIG Data, Blogs, branding, cloud, Duck, exceptional client service, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, sogeti Tagged: adoption, big data, BLOGHER, business, social business, social marketing, sogeti, technology
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THINK THE CHANGE If today’s company structures are often obstacles to smarter, more collaborative organizations, only a systemic perspective to social business transformation can succeed. How should we think and understand the business change in a systemic approach? The key to any Social Business strategy is understanding how it will align with core business objectives […]
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| The New Language of Marketing 2.0 How to Use ANGELS to Energize Your Market |
Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability. |
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| New Language of Business, The: SOA & Web 2.0 |
Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most. |
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