Sandy Carter

One of the major reasons is that CMOs will be leveraging big data, mobile and social.    Social Media becomes a word of mouth channel.  This new channel drives understanding of customer behavior and allows you to determine if you want to approach them and how you should approach them, respecting their privacy throughout the process.   [...]

I discovered these interesting products on social. I’d love ones that you’ve seen! Higi –It like a Klout score that combines your  eating and activity habits, all the while ranking your score, scoring pictures of food for calories and protein , etc.   They have ‘stations’ set up in drugstores so that you can weigh [...]

Happy Monday! Here is our Monday Social Business Coffee Break and I am thrilled to host Clarisa Felts, the fearless HR & Collaboration leader at Lowes!  Her famous quote is:  “Social didn’t transform our culture; it revealed it.” Filed under: adoption, Blogs, Lowes, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 [...]

I am here today in Luzern, Switzerland at the Big IBM event with over 1200 companies talking about Mobile and Social! We have a special Digital Media Room to assist clients getting started with Social.   Social has a STRONG ROI component which I find is very appealing to our Swiss clients.   And the transformation itself [...]