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Hi, I'm Sandy Carter and welcome to my web site. Here you can find links to my books, blog, biography and many ongoing projects in the world of Social Business and beyond. These are exciting times for Social Media and Social Business as well as in both my personal and professional life. This is also the place I will be posting news about speaking engagements and newest publications. Please read and enjoy. Sandy. |
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| The New Language of Marketing 2.0 How to Use ANGELS to Energize Your Market |
Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability. |
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| New Language of Business, The: SOA & Web 2.0 |
Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most. |
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