Hi, I'm Sandy Carter and welcome to my web site.


Here you can find links to my books, blog, biography and many ongoing projects in the world of Social Business and beyond. These are exciting times for Social Media and Social Business as well as in both my personal and professional life. This is also the place I will be posting news about speaking engagements and newest publications.


Please read and enjoy. Sandy.

Did you know that up to 1 day/week is lost just looking for information to help you do your job.*  * “Evolution of the networked enterprise”, McKinsey & Co, March 2013, p 46 Social can help you in finding that right expert! See this high ROI use case!    Filed under: adoption, Blogs, IBM, Marketing […]

{ 0 comments }

A customized URL will make your profile look more professional and easier to share with your contacts. The default LinkedIn URL for personal profiles has a lot of number at the end. You can use your own name and surname (if they have not already been taken) and make it look nicer. To do so, […]

{ 0 comments }

Ted Rubin at Brand Innovators Austin on Social Business!

April 10, 2014

Check out the amazing Ted! Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Ted Rubin, Web 2.0 Tagged: IBM, social, social business, social networking, sxsw, ted rubin

Read the full article →

My Interview with EyeQ – One of the 5 most promising companies from Dreamit Ventures.

April 9, 2014

Recently, I had a chance to sit down and dish with eyeQ’s CEO, Michael Garel.  eyeQ has been recognized for its worldclass Retail app! Michael, you have been around the country talking about your application running on Bluemix.  Can you tell me what your App does? eyeQ is the in-store shopping app shoppers don’t have […]

Read the full article →

Cloud and Bluemix heading into 200 Cities!

April 8, 2014

Bluemix Days are all over the world!   Register here: Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0

Read the full article →

Social is Global! International Trends Dynamic Duo Vblog and Inforgraphic

April 7, 2014

Happy Monday! I love the fact that Social is Global!   This drives international differences.   Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 Tagged: BLOGHER, global, IBM, international, Marketing 2.0, social, social business, social media, social networking, sxsw

Read the full article →

Congrats to IBM! Per NAFE, top company for female executives(15 years in a row!!) Proud to be an IBMer!

April 4, 2014

I was truly honored to accept the NAFE award today on behalf of IBM and its women executives worldwide, recognizing that IBM as a top company for female executives for 15 years in a row! I would personally like to thank Ginni Rometty for her leadership of IBM.  We have been improving the % of […]

Read the full article →

A conversation with Mark Schaefer on social influence

April 4, 2014

Mark Shaefer caught up with Sandy Carter (IBM General Manager, Ecosystem Development, Social Business Evangelist) at SXSW 2014. They discuss social influence and more! <iframe allowfullscreen=""…

Read the full article →

Continuous Customer Engagement!

April 2, 2014

I was reading last night about engagement. In my book “Get Bold” we defined engagement as the emotional connection with your client or employee, usually created by exceptional experiences that are integrated, interactive, and identifying. A Social Business connects people to expertise. It connects individuals whether customers, partners, or employees as networks of people to […]

Read the full article →

April’s Fool!

April 1, 2014

Filed under: Uncategorized Tagged: april’s fool, social business, social media

Read the full article →