May 20, 2013
One of the major reasons is that CMOs will be leveraging big data, mobile and social. Social Media becomes a word of mouth channel. This new channel drives understanding of customer behavior and allows you to determine if you want to approach them and how you should approach them, respecting their privacy throughout the process. [...]
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May 19, 2013
Have a coffee and sit down and listen to how Portico became a social business and what they do to help others in this quest! Filed under: adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Portico, Social Business, social marketing, social media, Web 2.0 Tagged: adoption, big data, IBM, Marketing 2.0, social business, social marketing, Social [...]
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